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The word “hospice” often conjures up negative feelings in patients, families and physicians. Simply put, hospice has a marketing problem—it is associated with death, defeat and, worst of all, giving up hope. However, hospice is not about giving up hope. It is about making the most of the time we have left.


President Carter’s recent publicity and experience with Hospice is helpful, but Hospice's marketing problem goes deeper. Medicare regulations actually discourage the use of hospice but there are practical options to reform them:

  1. The first regulatory barrier is the requirement that physicians certify a patient will die in six months. This barrier has no scientific basis behind it - there is no evidence that physicians can accurately predict a patient’s death six months in advance. This requirement has a chilling effect on physicians discussing hospice care with patients. What physician wants to tell a patient they believe the patient will die in six months? The answer is none. As a result, the typical hospice stay is a mere 18 days, because the physician has delayed enrollment until the patient is at death’s door. There is a simple way to change the regulation on eligibility for hospice, which is to follow the criteria used by the original hospice: make any patient with a terminal diagnosis eligible for the hospice benefit.

  2. The second regulatory barrier is the requirement that patients give up their regular Medicare coverage to receive hospice care. The alleged rationale is that Medicare cannot afford to give patients both of these benefits. Again, this health policy has a chilling effect on patients, families and physicians. It is viewed as giving up hope because patients give up the security of regular Medicare coverage and future treatment. The evidence, however, does not support Medicare’s stinginess. Medicare ran a multi-year pilot project where patients were allowed to keep both benefits (traditional Medicare and Hospice). What was the result? Patients appreciated this flexibility and gradually the patients only used the hospice benefit. In fact, Medicare saved money: Costs for patients in the pilot program were one-third lower than patients staying on the regular Medicare.

  3. The third regulatory barrier relates to fraud and abuse laws. Medicare assumes that patients who are in hospice for more than six months are suspect and should either be discharged from the hospice benefit or go through a recertification process to continue using the benefit. When President Carter surpassed the six-month mark in hospice, I somehow doubt he went through this bureaucratic recertification process. Why should he? And more to the point, why should anyone else? The thinking behind this requirement is penny-wise and pound-foolish. A recent study by the University of Chicago documented that patients in hospice save Medicare $3.2 billion annually. In fact, the longer the hospice stay, the more Medicare saved. Why should we care about patients staying longer than six months in hospice?

  4. The fourth regulatory barrier is the reimbursement formula used to pay hospice providers. Hospice was meant to be affordable and low-tech. Unfortunately, Medicare makes Hospice complex by using an excessively burdensome coding system to pay for this benefit. Coding is volume-driven and has been shown to encourage fraud. All of a sudden, the private equity and venture capitalists have discovered hospice as a profit opportunity because of the coding payment formula. Today, 70 percent of hospice providers are for-profit and doing quite well with margins of 15-20 percent. Meanwhile, non-profit hospices are declining and experiencing margins of 1-3 percent. Why the difference? The for-profits will say they are more efficient. Of course, that depends on what you mean by efficient. The for-profits focus on maximizing coding revenue, cherry-picking the high-margin patients and skipping labor costs (i.e. patient care). The evidence would support these observations. There is a simple solution to this dilemma - and it is not more fraud and abuse oversight. Pay for hospice services by using a cost reimbursement payment model - not the complex coding model. This payment model would eliminate the profit motive, eliminate fraud (because volume is no longer the basis for payment) and eliminate the cherry-picking of patients (because all patients are paid the same - according to their cost). Moreover, it would be easier and more cost-efficient to administer.

  5. The fifth regulatory change would be to enhance home care benefits for hospice. Families taking care of patients at home need more support. Medicare gladly pays for ICU, transplants, renal dialysis, ventilators and feeding tubes for dying patients. These treatments are generally ineffective and exceedingly expensive. All of these costly services are avoided in hospice (as evidenced by the multibillion-dollar savings noted in the University of Chicago study). Medicare should allocate some of those savings to homecare and offer patients a lifetime benefit of 600 hours of homecare.

President Carter’s recent experience with hospice is a wonderful illustration of how beneficial hospice is for patients, families, and society. These five medicare reforms would go a long way to making hospice more accessible and patient/family friendly for all Americans. It would also save billions annually for Medicare.



 
 
 

I've long argued that primary care should be at the center of healthcare--not some marginalized specialty. Luckily, it looks like Costco is catching on.

In fact, Amazon, Walmart and now Costco are investing billions of dollars into primary care. So what do they see in it?


The answer is simple: they understand customers, common sense and basic economics. A well-run primary care operation lowers total healthcare costs and improves health outcomes. And it's definitely better for patients!


In true Costco fashion (full disclosure: I am a dues paying member), they are putting the customer first. That means eliminating billing, coding and insurance from the primary care experience. The results speak for themselves: a simple virtual care visit is $29 and a more comprehensive virtual visit is $72.


In addition to being both simple and convenient, this approach clearly lowers costs. The real question is why are our largest payers in healthcare - Medicare and Medicaid - not adopting similar practices?

My book The Journey’s End offers an answer. It's also available on Amazon.



 
 
 

The dean of healthcare economists, Victor R. Fuchs, is dead. While we mourn his passing, and recall his profound influence, it's worth reflecting on a sobering fact—healthcare is even worse today than it was in 1975, when Dr. Fuchs released his famous book, Who Shall Live? Health, Economics and Social Choice. At the time, Who Shall Live? was required reading for health professionals. (And it still is, if the recently released 3rd edition is any indication). In the book, Dr. Fuchs noted that American healthcare policy was on the wrong track. Sadly, that is still the case. According to The New York Times obituary, "Some considered the book unseemly. There was something distasteful, his critics said, about applying economic analysis to a field concerned with life and death."


In the decades since, one could confidently come to the opposite conclusion. Namely, that we're not applying enough economic analysis to life and death. For example, America is still spending more and more on healthcare and doesn't have anything to show for it. Our healthcare costs are twice that of other advanced countries, and yet our outcomes are lackluster. Some things never change. During his career, Dr. Fuchs identified the biggest problem facing the U.S. healthcare system—a lack of willingness to make hard choices. Real change will require both policy makers and the public to make tough tradeoffs. Unsurprisingly, that still has not happened, and the consequences of continuing to evade reality will only serve to compound our problems. In order to contain costs we need to prioritize primary care, emphasize affordable end-of-life care (e.g., hospice) and escape the clutches of the coding system, which shackles physicians and burdens everyone with bureaucracy. Implementing these three changes would dramatically increase access to care, improve the quality of care and reduce spending. For those interested, my book, The Journey's End, offers a roadmap for making this happen.

Of course, you don't need to be a dean of healthcare economists to see the value in that.


 
 
 

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